George at Asda

Well the price is certainly right but you need to be a big lover of acrylic to shop here.

direct.asda.com

Laura Ashley

Not terribly inspiring but good quality so worth checking out occasionally.

www.lauraashley.com

Debenhams

A decent selection of labels including the reasonably priced Red Herring Maternity, Rocha.John Rocha and J by Jasper Conran.

www.debenhams.com

Kew

Charming girly clothes from Jigsaw's sister company Kew.

www.kew-online.com

Figleaves

Some very, very nice maternity and nursing bras including those from HOTmilk and Amoralia.

www.figleaves.com

Boden

Ah, ubiquitous Boden. Ever popular with many mums. Don't get too seduced by their polka dots else you run the risk of being labeled a Boden drone.

www.boden.co.uk

Saltwater

If you're looking for yummy mummy staples then bob's yer uncle. Check out the really nice prints.

www.saltwater.net

Seasalt

Ethical, reasonably priced fashion from Cornwall. All looks very comfy and playground friendly.

www.seasaltcornwall.co.uk

Brora

Lovely cashmere jumpers and cardigans along with the world's most expensive lavender bags (£22!) make Brora a joy to browse but be aware that it's all handwash or dry clean only.

www.brora.co.uk